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Marketing Strategy Specialist

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Marketing Strategy Specialist

Marketing Research Specialists facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy.

Why Should You Choose This Certification?

  • Develop and execute marketing plans to drive demand for products & services.
  • Develop and manage a marketing plan, establish go-to-market strategies, and build customer loyalty.
  • Develop strategic marketing concepts and tools to digitally create, analyze, distribute, promote, and price products and services.
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Marketing Strategy Specialist - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)

Course Curriculum

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing StrategyMarketing Strategy Overview
  • Marketing Strategy Overview
  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats
  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning
  • Determine Pricing Strategy
  • Determine Distribution Strategy
  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

About Marketing Strategy Specialist

Marketing Strategy Specialist certification helps sales or market professional to understand their brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This course helps the candidate to understand the distribution strategies of the product or brand. It also helps to understand the objectives, matrices and budgets for all marketing activities. The Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit or Geographic Strategies.

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy® approved VMedu Authorized Training Partner (V.A.T.P.)

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.

Important concepts covered in the course. View course outline. The course includes:

  • Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using your credentials
  • Access the online course on 'Marketing Research’. Read through all the important concepts covered in the course. View course outline
  • Schedule your exam
  • SMstudy® verifies the application; confirms the exam date & time
  • Take the two hour proctored exam online
  • Upon successful completion of the exam get an online certificate

Frequently Asked Question's

Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service.More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four Ps of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

No previous experience is necessary to successfully complete this specialization

Please send us an email to, and we will answer any queries you may have!